The hottest UPM solves the proposition of life and

UPM: crack the life and death proposition of the paper industry

release date: Source: Internet editor: China Packaging browsing times: 447 copyright and disclaimer

core tip: the No. 3 paper machine project with a total investment of more than 270 million euros, which will be put into operation in Changshu, Jiangsu Province this year, is not only a major event for UPM, the world's top 500 enterprise, but also for China's paper industry in the crisis of overcapacity, What's more, it's a shocking 5. It's amazing to see the cost drop

[China Packaging News] the No. 3 paper machine project, which will be put into operation in Changshu, Jiangsu Province this year with a total investment of more than 270 million euros, is not only a major event for UPM, a world's top 500 enterprise, but also a shocking event for China's paper industry in the crisis of overcapacity

in the past three years, the paper industry is becoming one of the most confusing industries in China's traditional basic industries

from the performance of market segments, coated paper, paper, cultural paper and other growth is weak; White cardboard, carton board and other categories of packaging paper are in the overall downturn due to the centralized release of production capacity. In contrast, the situation of household paper is slightly considerable. However, overcapacity and sluggish demand are still the double swords hanging over the entire industry

in fact, Changshu's No. 3 paper machine project is also the largest single investment in China by UPM, the world's third largest paper giant among the real clamping devices

as a paper enterprise with a history of 100 years, the hydraulic universal experimental machine from Finland is an ideal experimental equipment for industrial and mining enterprises, building materials, quality inspection centers, water conservancy and hydropower, bridge engineering, scientific research institutions, and mechanical laboratories of colleges and universities. On the one hand, UPM will transfer its production capacity to Asia, especially the Chinese market, and on the other hand, it will spare no efforts to expand the forest industry derivative system beyond papermaking. All the above actions of UPM follow the logic of reverse growth: face the pain of overcapacity, high energy consumption and high pollution in the industry, and look for and create opportunities in the pain points of the industry

focus on the increment: focus on the high-end market

when the wind direction changes, some people build walls and some man-made windmills. This is a proverb often quoted by UPM brand department

upm's factory in Changshu has an annual output of about 800000 tons of printing paper and copy paper. Among them, high-end copy paper is UPM's flagship product in the Chinese market

when investigating China's copy paper market, UPM found that with the impact of paperless office and mobile Internet, the cultural paper field where copy paper is located generally shows a trend of slower growth

another grim fact is that since 2009, the new capacity of Chinese cultural paper has been amazing. After the new capacity reached nearly 5million tons in 2011, the new capacity in 2012 and 2013 was nearly 2million tons

the crazy release of production capacity has intensified the competition in the field of cultural paper. In this regard, the strategy adopted by UPM in China seems to be very simple, that is: focus on increment

upm will show the "1-piece" solution of lightweight utilization of aluminum alloy from the aspects of aluminum alloy material development, body structure design, part molding, connection assembly and so on. It is noted that even if the demand growth is weak, the demand for copy paper in China can still maintain an annual growth of 3% - 5%. This figure is far lower than that in the first decade of this century. But the more so, for industry leaders, the more strategic it is to seize the increment

in recent years, UPM has always been committed to meeting the high-end part of the demand for copy paper in China, and takes it as a basic strategy to maintain an offensive in China and even the entire Asian market. Practice has proved that the demand for high-end office paper is the field with the largest increment and the highest profit in China's cultural paper market

the same logic makes UPM enter the label paper market. The development of retail trade and e-commerce in China has increased the utilization rate of label paper, making it one of the most growth potential segments of the paper industry

in order to control the above market increment, UPM needs to show its strength in quality control and other aspects

solve the pain point: Based on energy conservation and consumption reduction

quality control, it is exactly the core competitiveness of UPM in the world

by 2014, China's paper production had accounted for more than one quarter of the world's total, and its consumption was slightly lower than this proportion. However, wood pulp and waste paper used in papermaking are mainly imported

compared with the dilemma that raw materials are mainly imported, energy conservation, consumption reduction and pollution reduction have been the most profound pain points of China's paper industry in the past decade

it is no exaggeration to say that UPM has made a textbook model for paper industry peers in terms of raw material control, energy conservation and consumption reduction

in 2010, China's paper industry put forward the development strategy of forest paper integration. As early as four years before Chinese counterparts proposed this concept, UPM had begun to set its own global biodiversity goals

in the deep spruce and pine forests of Finland and the United States, UPM has followed the iron rule of cutting one tree and planting four trees for decades. Its management of dead trees, streams, biological structures and other aspects made it break away from the identity of loggers and tree growers early, and become a global player in ecological management

high quality native forests provide high-quality wood pulp. The performance of UPM can also be used for reference in reducing pollution and energy consumption in the process of wood pulp papermaking

take its factory in Changshu, Jiangsu Province as an example. This factory, which was established in 1999 with a cumulative investment of more than 12billion yuan, has invested more than $300million in environmental protection and energy conservation projects. Thanks to this, its water consumption per ton of paper has decreased by nearly 50% in the past 15 years. Now its water consumption per ton of paper is only 5 cubic meters, only a quarter of China's national standard. The water recycling and reuse rate of the factory has reached an amazing 97%, which is at the top level in China

the strictness of environmental protection has finally become the core competitiveness of UPM products. When the waste smoke of the factory finally becomes the raw material for agricultural fertilizer production, and the sewage discharged is better than the water quality of the river, it is beyond doubt to make edible copy paper (that is, to meet the food safety standard)

industrial Reengineering: break through the limit of profit growth

energy conservation, emission reduction and pollution control, in the final analysis, are just the revolution of papermaking technology

as a traditional industry, no matter how advanced the technology is, there is always a limit to the growth of industry space and profit margin. For a company that has existed for 100 years, this limit is the company's biggest nightmare in the future

in view of this, in the past five years, UPM, in addition to continuing to lead the technological innovation in traditional industries, is trying to shape itself into a new company with new ideas

this step makes UPM ahead of its peers again

cooperate with Metso, futen and the Finnish national technology research center to develop biofuels; In the past five years, every new development measure launched by UPM is almost inseparable from biology. This company is constantly trying to use fiber and forest biomass in its existing products to create new growth opportunities through continuous product development and innovation

in 2014, UPM built the world's first bio refinery at kaukas plant in lapenlanta, Finland, to produce renewable diesel fuel derived from wood. The annual output is 100000 tons

unlike traditional biofuels, the raw material of this renewable diesel is not corn and other crops, but the residue in pulp production. UPM claims that this kind of diesel is applicable to all diesel engines, and it is named UPM bioverno

bio (Biology) has become the key word of the paper company's external promotion. In fact, as early as 2011, UPM introduced a new concept and named it biofore. The word UPM coined comes from the integration of biology and forest industries

upm believes that it is creating a new industrial category: biological forest industry

this is a long and determined transformation. What new fields can a traditional paper mill expand into? Maybe it is a life and death proposition for the whole industry to solve